Trice Imaging expands Tricefy for women’s health imaging
Trice Imaging used the American College of Obstetricians and Gynecologists (ACOG) annual meeting in Washington, D.C. to announce a series of updates to Tricefy — its vendor-neutral cloud-based medical image management platform. The releases span dynamic reports synchronized with fetal growth charts to electronic health record partnerships, and arrive at a moment when fertility, obstetrics, gynecology and menopause services face rising volumes and denser data per imaging exam.
Tricefy is an FDA-cleared, vendor-neutral, cloud-based software that stores, retrieves, displays and exchanges DICOM images, cine clips and reports across clinicians and patients. The platform is widely used by IVF clinics and Ob/Gyn practices in the U.S. As 3D/4D ultrasound and multimodal AI tools grow, the bottleneck has shifted from image acquisition to longitudinal data management.
What changed in Tricefy
The headline clinical update is the introduction of dynamic reports synchronized with growth charts, percentiles and measurements — directly relevant to longitudinal obstetric follow-up. In parallel, expanded patient history capture is designed to keep case continuity throughout pregnancy, preventing data loss when different clinicians see the same patient at consecutive visits.
The security and control module was also revamped with Single Sign-On (SSO), reducing password fatigue for physicians, radiologists and administrative staff. In hospital environments where clinicians switch between PACS, RIS and EHR, that simplification translates to concrete adoption gains.
EMR and EHR partnerships
To expand Tricefy’s market access, Trice Imaging signed partnerships with two integration marketplaces strongly present in the U.S.: ModMed synapSYS Marketplace and athenahealth Marketplace. For IVF and Ob/Gyn practices already using those platforms as administrative backbones, the integration cuts deployment friction — the IT team doesn’t have to build custom connectors.
The move echoes a broader trend toward consolidation of solutions into single platforms, with vendors betting that EMR/EHR marketplace integration will accelerate adoption among smaller offices historically left out of modernization waves.
Trice Thrive: the customer success component
Alongside the product updates, the company launched Trice Thrive, a customer success program combining ongoing applications support, training and education. The stated goal is to help client clinics fully realize the clinical, operational and financial value of Tricefy. Programs of this kind have become standard in medical imaging SaaS, as vendors recognize that the adoption curve for advanced features is the main retention bottleneck.
New leadership and go-to-market strategy
Trice Imaging also reorganized its executive ranks over the past 12 months. Bruce Meadows, a digital health and pharma investor-operator, took over as CEO. Mark A. Samii, formerly a sales-growth executive at Canon, Fujifilm, GE Healthcare and Philips, was named Chief Revenue Officer. The profile signals an aggressive commercial push, leveraging relationships built at traditional imaging vendors.
According to Samii, Trice is "entering a new growth chapter where our image management platform plus customer support services are ready to meet the robust needs of emerging AI-enabled ultrasound algorithms and imaging volume increases." He adds that the strategy will deliver "departmental time efficiencies, improved clinical confidence and better patient care."
Implications for the market and beyond
The focus on women’s health addresses an underserved segment of PACS/imaging IT: IVF clinics, Ob/Gyn offices and breast imaging centers often run on legacy systems or rely on DICOM CDs. Vendor-neutral cloud solutions like Tricefy bring those operations on par with larger hospitals on data continuity and patient sharing. Parallel advances in breast imaging AI reinforce the direction the entire women’s health imaging stack is taking — more automation, more standardization and more patient-facing access to results.
For practices in emerging markets, the Trice playbook is informative reading. Fetal medicine clinics, assisted reproduction centers and oncology gynecology services face similar challenges: integrating imaging with EMRs, securely sharing studies with patients and complying with data protection regulation. FDA-cleared platforms typically reach those markets through local distributors or via similarity-based regulatory paths. Operators can use Trice’s strategy as a benchmark when evaluating local vendors and prioritizing functionality that actually moves the needle for their patient mix and case volume.
An additional area to watch is regulatory alignment with patient access provisions. The U.S. 21st Century Cures Act and similar rules elsewhere require sharing of clinical data, including imaging, with patients on demand. Cloud-native, vendor-neutral platforms naturally handle this better than legacy on-premises archives, which often need bolt-on patient portals and custom export pipelines.
What’s next
The ACOG 2026 launch is the U.S. debut of the new features. The company is expected to extend partnerships with additional EMR vendors and broaden integration with AI algorithms applied to obstetric ultrasound over the next year. For professionals tracking the women’s health imaging ecosystem, Tricefy adoption metrics in the weeks following the show will be a real signal of traction.
Source: ITN Online — Trice Imaging Accelerates Growth in Women’s Health Sector (May 1, 2026).
